About Our Company

Whether you are buying, selling or renting, Turtle Bay Realty sets the standard for success. From Uptown to Downtown, East Side to West Side, our knowledge of the marketplace, the City and the process gives you the tools and resources to achieve your goals. We are committed to service, creativity and hard work. Our market intelligence provides you with a comprehensive range of services to meet your every need.

Turtle Bay Realty, Inc. is a licensed real estate broker in the State of New York We are a proud member of REBNY, the Real Estate Board of New York, which includes New York City’s top real estate professionals.

The Boutique Advantage.

Bigger is not always better when it comes to real estate brokerage companies. As a member of REBNY, we have complete access to all the listings of every member broker in Manhattan and Brooklyn, and we cooperate with all other member brokers in the selling or leasing of our exclusive listings. This means that our buyers can see every property for sale or rent, and our sellers have full exposure to the market.

Big firms with hundreds of brokers and salespersons may make sense for the bottom line of the brokerage companies, but it doesn’t necessarily make sense for you, as a buyer or seller. Size is no advantage in the purchase or sale of a home. There is no economy of scale. Each apartment, each town house, is unique. And it isn’t until the buyer makes a commitment on a property that the broker’s work really begins. This is even more so in the purchase of coop apartments, and some condo units, which are subject to approval of the Board of Directors or the Condo Association. Our success rate in getting this approval is outstanding.

The reality is that the success or failure of the apartment buying and selling process depends on the individual broker’s ability and experience.

Shiela Braunstein started TBR in 1983 and her 30 years of experience and knowledge in the Manhattan residential real estate market puts her in the elite of real estate professionals in Manhattan.

TBR deliberately keeps the number of brokers and salespersons working for the company to less then 5 and hiring only the best, enabling Shiela Braunstein to always be able to overlook and interact when needed with all brokers and clients. Whether you work with Shiela herself, or one of her associates, you can be assured that her knowledge and experience will be involved in each and every step of the way.

Don’t Take Chances, Make Choices.

For the Seller, listing your apartment with just anyone can be risky. All brokers can accept listings. The key factor is determining the initial offering price, and this requires that the listing broker have the “pulse of the marketplace”. Otherwise, time gets wasted, and apartments get stale.

As a Buyer, simply attending open houses without your own broker is an equally unsure proposition, as the broker you will meet for the first time will be your point person in one of the most important and delicate processes you will undertake. Will that broker have been in business over 30 years? Will that broker know how to deal with co-op boards, provide you with in-depth preparation for your board interview and understand the precision and detail required to prepare documents for the approval process? Will that broker have established relationships in all the industries that surround the apartment buying process, such as attorneys, mortgage brokers, contractors and movers?

They might…but Shiela Braunstein does! TBR has a proven track record in these areas. Your initial decision of choosing whom to work with, and not leaving it to chance, can make all the difference in your apartment buying or selling experience.